You may or may not be aware of this, but the markets today are full of various test products, free samples, trial software downloads on the Internet, and other kinds of exciting offers that allow customers to try a product and get to know and like it. Back in the olden days, you may have bought your bread from the local baker, your meat from the local butcher, your grain from the local farmer, and so on. Today, that is hardly ever the case as the market is saturated with hundreds of brands and thousands of products, many of them designed, assembled and imported from many different parts of the globe.This is why product test marketing is so important to businesses and consumers alike. Free food samples allow food producers and retailers to test the market, create new combinations of flavors and products, and see if they sense enough potential demand in the market so that mass production and marketing of the new product will be worth the cost.Similarly, there are free soap samples, shampoo samples, and other beauty and cosmetic samples, free samples of baby products, clothing and apparel, and even trial versions of software from computer software developers. Trial software downloads online are a convenient way of determining if a software suits your needs and is worth buying before you actually invest the money.While not all samples are free, there are other ways for businesses to gain more consumers, including the use of discount coupons which are often mailed to people or can be printed out online.