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Many agents are changing the services they provide and are starting to focus on various aspects of the real estate business other than just selling and marketing homes as noted in the article below.
My personal approach is steadfast – Marketing and Selling Real Estate Only!
Taking your eye off the ball during tough market conditions won’t create success for the people you serve. People need real help from real professionals dedicated to solving their problems, needs and goals, not dealing with multiple services that will take away from the task at hand.
While this market may be different, I used this same approach back in 1981 when the prime rate hit 21%, focused on this issues, looked for solutions and sold many homes while others watched by with puzzlement.
If you are considering selling give me a call today and let me show you what makes my real estate marketing both successful and unique.
Now to the article . . .
Daily Real Estate News | June 13, 2011
Agents Expand Marketing Approach to Lure Clients
A tougher real estate market has prompted more real estate pros to add to their skill sets to better aid and attract customers. A recent article in the Atlanta Journal-Constitution highlighted a few of these expanded marketing approaches.
For example, more real estate pros are breaking into property management, helping sellers find renters instead of home owners for lingering properties.
Home-staging services are also increasing as more real estate pros devote more time to sprucing up for-sale properties to improve its chances of getting sold.
“The use of home staging has doubled in the last year and so has the number of people getting trained to become professional home stagers,” says Barb Schwartz, founder of the International Association of Home Staging Professionals in Brentwood, Calif. She says membership has doubled in the past two years.
Some real estate pros are getting training in staging to offer the service as an added perk to their clients or to learn how to work with stagers as part of their real estate team to get properties sold.
SOURCE: REALTOR® Magazine-Daily News
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