Posts Tagged ‘advantages’

Product DescriptionAffiliate marketing as a performance-oriented form

of online advertising has been known on the Internet

for several years. Most of the papers describing

this concept focused on merchants that implemented

affiliate marketing into their marketing mix and

very little attention was paid to content providers

(aka publishers or affiliates) that use affiliate

marketing at their websites. This work depicts how

content providers perceive advantages and

disadvantages of affiliate marketing, what are their

motives to prefer this type of online advertising to

another and how they choose their affiliate

programmes. The paper concludes in a model of a

typical affiliate marketing usage. Recommendations

for compa…

(133 words, 1 image, estimated 32

secs reading time)

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By George

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