Tech News : How technology can be used to prevent distracted driving

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Hi. I`m Carl Azuz. Welcome to part two of

our two-day on distracted driving.Yesterday`s report by Kelly Wallace gave you

a sense of the problem and the impact it can have on drivers and victims. But it`s not

going away overnight. Tech News Though 46 states and the U.S. capital

have bans on texting while driving, people still do it.And today, we`re looking at why and technology

itself could be one solution to the problem.Most people will admit that doing this while

driving is dangerous, and yet they do it anyway. Why?Experts say it`s because of the addictive

nature of these devices and how our brain instinctively responds to those pings.It`s like being at a party. When someone taps

you on the shoulder, you need to turn around.The same is often true when you hear a ping.

You need to look even when you`re behind the wheel.Before the accident that changed Laura Mauser’s

life, the mother of two tried to ignore the ping alerting her to an incoming text but ultimately couldn’t resist it.It is not like I sat in my car and thought

I`m going on drive distracted and hit somebody today. That`s not what I was out to do.

Looking at that text would cause her to crash into a tractor here in rural Iowa, taking

the life of a 75-year-old man.The reason why she answered that ping is because

she felt com pulsed or felt a compulsion in order to answer it.Dr. David Greenfield is the founder of the

Center for Internet and Technology Addiction.He says most of us would probably have done

the same thing and looked at that text.

I think that conservatively, 60 to 70 percent of people are probably doing with it some

frequency. What does that mean? That means that it is just Russian roulette, that some

of those people are going to have accidents.Some of those people are going to be killed.

And some of those people are going to kill or hurt somebody

else.So, is that a huge problem? I think it is tech news

Do I think it is a public health issue? Yes,I do.

Our smartphones are affecting our brains without us even knowing it. When we hear the ping

of an incoming text, social media update,or e-mail, our brains get a hit of dopamine, a

chemical that leads to an increase in arousal,affecting energizing the reward circuitry

in our brains, and that expectation of a reward,

who is texting me, who tagged me on social media, leads to a higher burst of dopamine

than the reward itself. This reward circuitry is as old as time.

When our brains are in an elevated dopamine state caused by the expectation of a text

or status update, the activated brain reward center shuts down access to another part of the brain,

the frontal cortex where most of our judgment occurs. The parts of the brain that say, OK, how important

is this text? Is this text worth dying for?Is this text worth killing somebody else for? The answer, of course, logically

would be no. But if you have less access to that part of your brain, then you`re not really

using your judgment. And while it may seem safer, using a phone

hands-free can be just as dangerous. Using a handheld or hands-free device while driving,

one study showed, resulted in a slower reaction.

time than if you were legally drunk. Simply put, we can`t focus 100 percent of our attention

on two things at once and this will find you only on Tech News.

When we`re online in whatever portal we`reusing, I don`t think we`re really operating

in the present. We are out to lunch to some sentence. Our brains also have a way of fooling us.

Every time we look at social media or text or do anything else while behind the wheel

and nothing bad happens, we think we will be safe if we

do it again.Why is it so darn hard to put the phone down,

to not check, to ignore the ping?Why would you put something down that`s pleasurable?

Because you know it`s dangerous?And you know what, my message is, you’ve got

to know that. You’ve got to know that it`s bigger than you. That`s really the bottom line. We like to think we`re the master of

our destiny. That`s not true.But technology which caused the problem could

also help solve the problem.It`s the perfect problem for a technological

solution, it`s like a disease and a vaccine.Scott Tidbits of Boulder, Colorado, is on

a mission to prevent families from ever getting the call that their loved ones died as a result of distracted driving.I`m over here, a scientist and an engineer.

But, boy, scratch the surface, more than anything else, in tech news I`m a father.Back in 2008 after Tidbits arrived for a

business meeting, he learned the person he was to meet with had been killed only hours

earlier by a driver who was allegedly texting behind

the wheel.There is just this cathartic empathy for the

tragedy of it. And having just driven through the intersection, and then the entrepreneur kicks in. Wow, maybe there`s a solution. Maybe just on tech news

it`s technical. Maybe there is an invention that could do this that could save a lot of

lives. Tibbitt’s answer is called Groove, a little

device that plugs into your car underneath the steering wheel. Groove alerts your mobile phone provider to hold all e-mails, texts,

Social Media : Tech News

And social media updates and prevents you from sending messages and posting on social

media while driving and these type on Tech News you can find it on our site visit our site regularly.

Just when you start driving you go into the super airplane mode where the things that in tech news

would distract you go away. All of a sudden,those capabilities are not on the phone anymore.

Then somebody tries to text them, and it is blocked and the person trying to text them

gets a message that says Scott is driving right now. He`ll

get the text when he stops, when he is at the end of the trip. I turn off the key, and

about 10 seconds later all my messages come in.

The wireless providers have their own answers,free on tech news apps downloaded to your device which

silence incoming messages, sending an autoreply to your friends and family that you

are driving. The apps also prevent you from texting when the car is moving, but not all

apps block access to social networking.Once for that driver.Jesse Haggard, chief marketing officer for

Cell Control, demonstrates his company`s answer to distracted driving. It is called Drive I.D.It`s solar powered. And it mounts to the windshield

of the car right underneath and behind therewith mirror.So, I`m going to send you a message, Jesse.

Hey, Jesse, where are you. Very important message to send while someone is driving, right?That`s the thing. Is they`re usually that

important.Exactly.

At a cost of $129, what it can do that the wireless providers` apps can is automatically

detect who is driving and who is not.And with that in place in our app on the phone

or devices that you want to protect in the vehicle, we can restrict access to application son the phone, either throughout the entire

vehicle for all passengers or for just the driver.

OK, so Jesse, I`m going to text you and see what happens, all right. Want to meet for

dinner? Another very important text,especially if you know someone is driving.When I texted you those important messages,

I got that. “Jesse is currently driving and will respond to your message when the trip

ends.”It lets people know that not being ignored

and that your friend, your kid, your colleagues being responsible.Jesse then moves into the passenger seat during

a drive along the track at Road Atlanta in Braselton, Georgia.I am still able to use my phone like I normally

would. So I can go to my Facebook page, my Facebook feed and others tech news networks, and look at it like I normally would. Whereas earlier when I tried to do

that in the driver`s seat, it blocked me out.What about the teens who think I have no problem

with self-control. I`m going to figure outa way for you not to work when I`m driving so I can text my friends or check

Facebook or Snapchat?Oh, yes. So we have a room full of engineers

whose jobs is to sit around and think like savvy 16 and 17 year old, and then not only

that but stay a few steps ahead of them.But ultimately the technology to stop any

driving while distracted may be the technology that lets drivers enjoy all the distractions they want — technology, which

removes the need for any drivers at all.Autonomous vehicles are the new technology

that will solve that problem, because if you have an autonomous vehicle that doesn’t require you to attend, then you can talk on

the phone all you want and do whatever you want.

Raising awareness, no doubt, is something we all can do to try to stop distracted driving.

For more information on our series and this critical issue, please go to CNN.com/Distracted Driving. Thanks so much for watching. I`m Kelly Wallace.

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