Wattpad strikes into video with private storytelling app, Raccoon
Wattpad, the social publishing platform behind apps for sharing authentic tales and chat fiction, is in the present day venturing into video with the launch of a brand new app referred to as Raccoon. Not like its predecessors, Raccoon will deal with non-fiction video-based storytelling, with the aim of connecting individuals who wish to create and watch tales that both entertain or encourage.
Whereas Raccoon nonetheless suits inside Wattpad’s broader mission of constructing modern-day storytelling merchandise for internet and cell, the app seems like a extra social expertise. As a substitute of studying tales from authors whose actual identities are sometimes hidden behind handles, watching a Raccoon video is extra like tuning right into a YouTube vlog. The storyteller is correct there on the display, sharing one thing private with you.
At launch, you possibly can favourite tales by tapping a coronary heart, or submit them exterior the app by clicking the share button, however Raccoon (maybe well) doesn’t supply a commenting function at the moment.
If you wish to take part locally by posting your personal video, you possibly can click on the plus signal on the backside of the app to begin recording. For many who aren’t positive what to speak about, there’s additionally an “I need inspiration” button that provides a narrative immediate.
Every week, there are new story challenges within the type of prompts. For instance, this week, Raccoon is prompting customers to share their journey tales. If the weekly problem isn’t of curiosity, you possibly can swipe left for extra concepts, like “what’s unique about your family?,” “share a memorable childhood experience,” “share your biggest Tinder-fail,” “share a funny story that happened at work,” and so forth.
These tales are tagged, so yow will discover extra of the identical whereas looking the app.
Whereas recording, you possibly can see when your video hits the 60-second mark – a refined reminder that Raccoon needs movies which can be solely a minute or two lengthy.
The app was developed out of Wattpad’s inner incubator, Wattpad Labs, which can be the place its newer chat fiction app Faucet received off the bottom. At the moment, that app is the #7 app within the Books class on the App Retailer, simply a few spots behind Wattpad itself. It has since grown to incorporate over 300,000 tales. In the meantime, Wattpad’s month-to-month viewers is now 60 million.
Nevertheless, each Wattpad apps on the App Retailer are trailing two different high chat fiction apps, Hooked and Yarn.
“Wattpad’s vision is to entertain and connect the world through stories, and as part of this we are constantly looking for innovative ways to evolve the storytelling process,” explains firm co-founder Ivan Yuen about Wattpad’s transfer into video. “We know that video will play an important role in the future of storytelling and wanted to create a place where storytellers can authentically connect with audiences around shared experiences,” he provides.
The brand new app is designed to attraction to these aged 18 to 35. This age group, Yuen says, is already accustomed to the Snapchat’s and Musical.ly’s quick, vertical video format, however are craving “more substance and meaningful connections with people,” he believes.
Raccoon has been in testing in Canada forward of in the present day’s launch. The app is now out there within the U.S. on each iOS and Android.
Nelia Nashville, Senior Content Editor at .com and Writer of many eBooks on Tech Startups Launch and Tips on How To Get Funded For New Startups. Views and Comments Totally mine. For corrections or re-publication of articles that are not mine, please follow the links under the content for links to owners.
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