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Writing Process for webwriters

On writer’s message boards, occasionally someone new will ask seasoned writers about our process. What steps do we go through in the writing process, to write fast web copy that (hopefully) doesn’t suck?

The process that works for me is so different from what I’m being asked to do in school (did I mention I’m attending college online, double majoring in journalism and pre-law).

In school, I’m supposed to go through this big long complicated process of


defining an audience

developing a thesis


organizing details

analyzing to support thesis or rewriting thesis

use a graphic organizer (WTF – no kidding, we have to like draw these pictures with the words from our essay like arranged into word bubbles??????)

When I was in high school and taking community college courses, I always managed to skim through without doing all of these extra steps.  I just wrote the damned paper. If it wasn’t logical or didn’t make sense, I’d fix it until it did.  If ever I had to turn in an outline before my paper, I’d have to actually WRITE the paper first, then create an outline.  No big deal, I always got straight A’s in every English and writing course I’ve ever taken, even though I never followed their technique.

But this time, I’m trying to flex my brain and follow the rules.  I turned in a draft before I wrote my paper.  It felt so wrong.  What feels even worse is the fact that I have to read my classmate’s drafts and offer helpful advice.  It’s torture.  If I ever said “Anyone can be a writer,” I take it back.

My Webwriting Process

Anyway- the process that comes naturally to me is one that I’ve seen other successful webriters sharing and it goes something like this. (Keep in mind that this process works for our little 500 word SEO articles, it may not be suitable for larger documents or school reports)

So what’s YOUR writing process?  How do you approach your nonfiction web articles?  Is your process the same for blog posts? Product reviews? Blurbs?

And do you ever feel the need to put a pen to paper and create a graphic representation of your article (I’m not judging, but graphics do nothing for me, I can’t even imagine the purpose of this- except to appeal to people who can’t make a mental image)

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July 23rd, 2010 |

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Inspired by ‘s report

My goal is to make a fortune every month through residual income and passive income.

Clearly, I have a long way to go.

Residual income comes from articles written in the past.

Each month I devote 4-6 hours of my time, writing articles for revenue-sharing sites that will generate residual income forever.

Each month, the income grows while the time commitment stays the same.

Year 1 (no goal)

December 2007 – $3.45

January 2008 – $10.96

February 2008 – $13.99

March 2008 – $17.18

April 2008 – $30.44

May 2008 – $27.18

June 2008 – $26.54

July 2008 – $59.09

August 2008 – $154.50

September 2008 – $132.12

October 2008 – $135.64

November 2008 – $210.16

December 2008 – $160.69

Year 2 (goal $500/mo)

January 2009 – $221.11

February 2009 – $228.69

March 2009 – $380.01

April 2009 – $629.06

May 2009 – $617.81

June 2009 – $629.81

July 2009 – $743.13

August 2009 – $912.39

September 2009 – $975.01

October 2009 – $891.81

November 2009 – $901.88

December 2009 – $642.81

Year 3 goal ($1,000/mo)

January 2010 – $857.34

February 2010 – $696.96

March 2010 – $770.60

April 2010 – $640.34

May 2010 – $539.67

June 2010 – $598.07

July 2010 – $728.88

August 2010 –

September 2010 –

October 2010 –

November 2010 –

December 2010 –

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