Hear transformational stories—each

different, each

bold and inspiring—from eight world-class b2b marketers at

in downtown Chicago.

We are tripling the number of cases at

after their success at BMA14 and numerous requests to do many more this year.

Jesse Singh

SVP, Marketing and Sales

3M

Mary Aufdemberg

Director, Product Marketing

Daimler Trucks North America

Neal Campbell

CMO

CDW

John H. Bell

VP, Enterprise Digital Marketing

Travelers

Damon Palmer

U.S. Seeds Marketing Director

Dow AgroSciences

Rachel McClary, Ph.D.

VP, Global Marketing

Diebold

Helen McIntosh

Director, Global Marketing Communications

Ingredion

Mike Haen

VP, Marketing, Industrial Markets

Gates Corporation

These stories will illustrate a wide range of firms addressing inexorable change: finding opportunity in the Industrial Internet, entering challenging new markets, enhancing innovation, becoming more customer focused, branding for the long run and more. A common thread: speeding up their digital transformation.

The stories will be conveyed with powerful visuals, and many will be co-presented with a colleague or a senior partner agency leader.

To learn more about , what else is new and the names of the nearly 400 already registered companies, go to

And register soon to be sure you get our early-bird pricing and can experience the largest b2b marketing conference on the planet.

Hope to see you in Chicago in late May!

Chief Organizer, BMA15

Chief Experience Officer

Slack and Company

Co-Organizer, BMA15

Member, Board of Directors, BMA/Chicago

President, Market Strategy Group