Let me tell you. When it comes to YouTube popularity, you can’t just go through the motions.
Sure, you have to focus on the right niche and you have to buy enough video views and buy Youtube comments. Thanks to sites like https://buysocialmediamarketing.com/ getting the right signals you need to overcome The Empty Restaurant Effect.
As important as these steps may be, you are just going through the motions. You still have to go through a few more steps. Seriously. A lot of YouTubers, especially the ones who are new and wet behind the ears, think that they’re still living in 2015.
Seriously. They think that they just need to go through the motions, fill out some sort of a checklist, or go through a series of steps and they will be able to collect a lot of that fat Adsense money. While that may be true for a sinking number of niches, that is definitely not true for a vast majority of YouTube players.
There’s a reason why so many YouTubers are complaining about YouTube. They point out a million and one reasons why they’re not making as much money as before. The bottom line is actually quite simple and here’s the shocking part: it’s not YouTube’s fault. You have to wrap your mind around this to master social media marketing not just video marketing.
I know it’s very easy to blame Google because Google is this giant corporation and it all it cares about is itself. It’s very greedy and it makes billions of dollars off the work, labor, and sweat of people.
Regardless of whether you think of that as true or not, there is an 800-pound gorilla in the room. I need you to listen up. Because if you do not look this gorilla straight in the eye, you are missing the big picture. And guess what? It’s only a matter of time until all your YouTube efforts fail.
What am I talking about? I’m talking about you stepping up and refusing to be lazy. You see, if you are just going to do the exact same thing that YouTubers did 5 and 10 years ago, you’re playing the game to lose. Seriously. That’s what you’re doing.
Unfortunately, a lot of YouTubers out there think that once they have discovered some sort of a secret formula for their brand, that gives them the excuse to not change. They think that they just can continue to coast with the same formula because their fans will appreciate it.
They think that the fans will understand and they will stick to the formula. Well, guess what? Trends are real. And there’s a reason why thumbnails change, as well as presentation and camera angles change. This is the reason also for certain changes in production value.
If you look at the big picture, as far as all these changes go, they all point in the same direction. They all point to the necessity for YouTubers to keep up with the times. And unfortunately, if you think that you just need to dot your I’s and cross your T’s the exact same way as you did several years ago, then you’re in for something nasty.
You’re in for something else. The worst part of all this is you did it to yourself. So please, I know you invested a tremendous amount of time, effort, and social proof on your YouTube channel. I understand and get the fact that maybe you have bought YouTube views and YouTube engagement.
That’s all well and good, but that’s not going to cut it nowadays. You’re going to have to take advantage of the trends. You have to spot them. You have to pick them apart. And you have to mix and match in such a way that you would know what to apply to your brand so your YouTube channel not only survives but thrives in this ever-competitive landscape.
