“Content marketing” has become the hottest buzzword in marketing. Millions of organizations in the US and the UK are using content marketing to increase their profitability, thrive in times of prosperity, and survive in times of instability and recession. That includes mega-brands like Coca-Cola, Red Bull, and PG&E, as well as local small businesses, and everything in between. But a lot of confusion still exists around what exactly content marketing is and is not. This article will answer…
"What Is Content Marketing?"Author: Aly Chiman
Aly Chiman
Do you hold webinars, seminars, and online workshops? If you use teaching as part of your content marketing strategy, consider embracing the power of case studies. What Are Case Studies? Case studies are reports or papers that present a problem and then demonstrate (using facts, research, and interviews) how that particular problem was solved. For example, a pet blogger might create a case study on how to train an old dog to do new tricks.…
"Using Case Studies to Grow Your Business"
Email marketing is not just for affiliates and product-based business people. Service businesses, whether online or offline, can benefit from a strong email marketing presence just as much as any marketing guru can. From keeping in touch with clients to marketing special offers and discounted rates, email marketing can be a major work draw for service businesses. These six tips will help your business develop and implement a scalable and effective email marketing strategy. Sometimes…
"Six Email Marketing Tips for Service Businesses"
The greatest thief of productivity is a negative mindset which leads to a becoming uninspired. This may seem obvious and you may have heard solutions from various sources of how to re-ignite your creative side but what I’m trying to convey is slightly different. I’m trying to tackle the root cause of the corroding inspiration most of us possess and figure out what is corroding it. If your business is based on your creative skills or if…
"The Inspiration of a Successful Man"
Today’s post is one that will hopefully help you to clear your mind and improve your focus. The simple plan I’m going to talk about is writing things down. I have a pad of paper and a pen at the side of my computer (where I spend most of my time). When anything comes to my head, I write it down. Whether it’s something that I need to do, or a great idea that has…
"Ditch the Notebook – Pick up your Notepad"