Does your website have a landing page designed to capture emails? If the reader isn’t quite ready to book when she lands on your site, how will you follow up to book the deal? Well, with a targeted email marketing campaign sent straight to her inbox, of course. After all, email has the highest ROI of any direct marketing channel. That’s right. Email marketing has the highest ROI of all direct marketing channels. In 2011,…
"6 Sneaky Words That Are Killing Your Landing Page Conversions"Author: Aly Chiman
Aly Chiman
About four years ago, KitchenAid found itself navigating a marketer’s worst nightmare. In case you haven’t heard, the @KitchenAidUSA Twitter account posted this tweet during the 2012 presidential debate: ”Obamas gma even knew it was going to b bad! ‘She died 3 days b4 he became president.” It was the tweet heard around the world, and suddenly a brand synonymous with baking sweet treats was swept up in the middle of a devastating political faux…
"Are Personal Twitter Accounts Fair Game for Choosing a Social Media Manager?"
I’ve been on a mission lately: to get more focus and discipline in my life. I’ve never really been disciplined. I eat what I want, quit things when they get too difficult, and bounce from one task to the other, often leaving things unfinished – like the door frame I’ve been “thinking” about trimming out for 2 years now. But I know focus and discipline are the most important keys to creating success. Here’s what’s…
"3 Simple Ways to Increase Focus and Productivity"
Ready to boost your bed and breakfast social media marketing efforts with a blog? Or can’t find enough ideas to keep your blog updated? Here are 10 ideas for blog posts to boost your bed and breakfast’s web traffic and bookings. 1. “How to…” Teach your readers how to travel better. They’ll thank you for making their trips that much easier. Some examples of good how-to pieces include how to make a room feel like home,…
"10 Surefire Blog Post Ideas for Bed & Breakfast Inns"Ready to boost your bed and breakfast social media marketing efforts with a blog? Or can’t find enough ideas to keep your blog updated? Here are 10 ideas for blog posts to boost your bed and breakfast’s web traffic and bookings. 1. “How to…” Teach your readers how to travel better. They’ll thank you for making their trips that much easier. Some examples of good how-to pieces include how to make a room feel like home,…
"10 Surefire Blog Post Ideas for Bed & Breakfast Inns"