How strategic drift affected the newspaper industry – In March 2013, the publisher of the Irish Examiner, Thomas Crosbie Holdings, was put into receivership by its bankers. The Examiner is a Cork institution – it can trace its history back to the 1840s – and is a significant employer in the city. The news was all the more shocking given that group had been achieving record sales in the mid noughties, and had been engaged…
"The Newspaper Industry and ‘Strategic Drift’"Author: Aly Chiman
Aly Chiman
Previously I’ve discussed the power of frequency for blogs. Would the same relationship hold in the case of Twitter? What about one of the questions that the post left me with. Is there is a maximum that you could blog, tweet, pin etcetera as to not make the results decline? When looking at Twitter, does increased frequency lead to higher traffic and lead generation? When having a further look on the research by Hubspot, we are…
"The Power of Frequency: What About Twitter?"
Starting out as a mere rumor, the PlayStation NEO was called the ‘PlayStation 4.5’ beginning in March by nearly every user on the Internet that was speculating about it. Many press sites held off on reporting about the supposed new PlayStation until a trustworthy source could confirm it. However, it seems that the ‘PlayStation 4.5’ is, in fact, a reality and has been codenamed by Sony the ‘PlayStation NEO.’ At first, the idea of the PlayStation NEO was…
"PlayStation NEO – The New PS4?"
The Xbox 360 was a huge console, serving millions of people. Unfortunately, it has become official. Microsoft has been confirmed to be ceasing manufacturing of the Xbox 360 by Phil Spencer, head of Xbox. Spencer wrote out an official statement on the Xbox’s blog on April 20 detailing the news: Last November, we celebrated a major milestone, as the Xbox 360 console turned 10 years old. The Xbox 360 helped redefine an entire generation of gaming…
"Microsoft Ceases Manufacturing of the Xbox 360"
One way to attract visitors to our web site or customer loyalty why makes an e-mail advertising is the e-mail marketing. This strategy involves sending e-mails occasionally or regularly report on issues of interest to subscribers of a website. The type of mail in question in this article is the e-mail advertising. Reasons For E-Mail Advertising Notify the subscriber of new products To disclose the news to our subscribers; Notify the subscriber of specific offers…
"How and When To E-Mail Advertising Aimed At Converting"