Raise a glass to winemaker Chateau Ste. Michelle, which has won this year’s Battle of the Brands.
In the final showdown for bragging rights as Washington’s Most Respected Brand, online voters gave Woodinville-based Chateau Ste. Michelle the edge over Seattle’s Windermere Real Estate .
More than 20,000 online votes overall were cast in last week’s final round — among more than 60,000 votes during the month-long competition that started with 16 contenders.
Here are the results in the final round:
Chateau Ste. Michelle: 12,387 votes — 60%
Windermere Real Estate: 8,283 votes — 40%
The Battle of the Brands began when the Puget Sound Business Journal teamed up this spring with Seattle branding and advertising firm GreenRubino to explore the state’s best brands.
In May, the firm surveyed more than 1,000. The results are detailed in the PSBJ’s July 29 Advertising & PR special report, which also kicked off the online contest among readers for their choice of best brand.
Here’s how Round 2 played out:
— Fairmont Olympic Hotel bested Nordstrom with 58 percent of the vote.
Here’s how Round 3 played out:
— Windermere beat the Fairmont Olympic Hotel with 52 percent of the vote.
— Chateau Ste. Michelle tipped Northwest Harvest with 58 percent of the vote.
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Windermere Real Estate, Sun Valley – Hailey, Idaho @ George Martin, Jr. Associate Broker