How to Increase ROI from Direct Response Ads

A direct response ad uses clear messaging that prompts the audience to immediately take a desired action such as sign up for a free trial, download a piece of content, fill out a contact form, and more. Direct-response marketing programs are valuable for engaging and converting lower-funnel target prospects. However, top-of-the-funnel branding efforts such as display advertising, blogging, and social media analytics allow marketers to scale their reach, increase brand awareness, and drive new prospects into the sales pipeline and deliver more conversions, helping you make the most out of every dollar invested in direct-response programs. Marketers use Bizo to reach precise business audiences wherever they are online through targeted display advertising. By using display advertising to build brand awareness, increase engagement, and drive conversions and sales, marketers also increase the overall performance and ROI of direct response ads from other programs such as paid search, SEO, email, and more.

As a publisher, you need to know if you���re driving the right web traffic that matters to your business, and if your audiences are engaging with the content you provide.

The Bizo Marketing Platform includes Audience Analytics, a website audience reporting and

analytics application that tells you the business demographic make-up of visitors. This helps you:

The Bizo Marketing Platform is free for publishers.

Maximize your audience monetization – both on and off-site

“A B2B Marketer’s Guide to Web Optimization”

Watch this short clip – know the business profile behind every website visitor.

“In just a few months working with Bizo, we’re increasing our brand awareness with audiences that matter,”

“Bizo’s business targeting ensures we’re getting in front of the most qualified audiences for our business, and it shows in the results.”