It’s not just about a beautiful visual layer – although that comes as standard – good design must communicate with clarity and be informed by a creative insight. A great logo is the lifeblood of any successful business. A logo’s design is for immediate recognition, inspiring trust, approval, loyalty and an implied dominance.
Customers will start associating your brand name with the logo and it will be memorable part for them to visualize. A great logo is a lot more than just having your company’s name in a pleasing font.Your logo is the visual distillation of your brand, it’s the mark your staff march behind and the icon that stands you out from the crowd, on shelves, in streets and on your business cards and office documents.
When trying to build a successful brand for your business, a vital step is having a well designed logo. Your logo is too important to get wrong, so we don’t use freelancers or part-timers.
Designing the right logo for your business is an essential first step in creating enduring and unique brand recognition.Creating a logo is a complete service that starts with questions and peaks in a unique and lasting icon. The number of concepts, revisions and reiterations is no indication of value for money. One brilliant design is worth a million.
Quality is priceless. We deliver solutions based on quality and innovation. Logo grid systems, construction guides and circles can be interesting techniques for creating a logo. A logo grid is a geometric design technique that is NOT really necessary for every design project but when executed correctly, things can look nicer. But again, logos need not be made to a grid. A professional designer doesn’t need one. It’s just a way to line things up and a way to space things out with distribution.
Flyer Design
However, when taking your logo idea through to a finalised layout, a grid system, may help speed up achieving a little more eye-easiness. A flyer is a single unfolded sheet of paper printed either single or double sided, usually the standard size of 8 ½” x 11″ (A4). Flyers are best for small scale marketing, or when you have a small region to cover. This type of marketing piece is called a throw-away, because they’re handed out or hung in public places with the expectation that some of them will only get a passing glance before being thrown away.
You probably can’t walk more than a few feet across the Bournemouth campus (or any metropolitan area in UK for that matter) before encountering a dozen flyers of varying colors and sizes. They are a common vehicle for the promotion of events, gatherings, services – virtually anything that’s happening around you.
Flyers are a simple and powerful way to get your message out to your desired audience. If you’re going to hang up your flyer, you’ll only print on one side. If you’re going to be handing out your flyer, you can print info on both sides. The purpose of a flyer is to offer a small amount of information for a limited time at low manufacturing costs. They are poorly printed on low quality paper and might be used to promote a night club or pizza restaurant.
Choosing to design for print in black and white can be a budget friendly option. You can also choose to design for color printing, but the printing cost can increase depending on the quantity. Flyers are predominately 8 ½” x 11″ but can also be 5 ½” x 8 ½”.
Brochure Design
Brochures are also known as pamphlets (pamphlet is an unbound booklet – i.e without a hard cover or binding) and are more expensive to print. A brochure is generally a standard-size sheet of paper that has been folded lengthwise two times to create four panels (bi-fold) or folded three times to create six panels (tri-fold).Brochures are more complicated to print because each panel has its own margins, its own photos and its own headlines.
Businesses create millions of brochures each year and sometimes copywriters are even hired to just write brochure text. Brochures are opposite of flyers in the throw-away category, because they’re created especially to be kept and referred to again and again. They’re handed out at the end of sales presentation, as take-away information at trade shows, exhibition and they’re displayed in racks at banks, offices and cash registers.
Leaflet Design
A leaflet usually has a better design than a flyer and as flyers it also a single sheet of paper printed either single or double sided which may be supplied flat or folded. Ensuring printed products are named correctly may seem an irrelevance, however in the UK mis-naming something could have cost implications.
Poster Design
It’s all about DESIGN for IMPACT. At poster sessions there is intense competition for audience attention. In their first 2 seconds your audience will determine whether to stay and explore your content or leave. If they stay you have 20 seconds to secure their attention by conveying an overall understanding of your subject matter. Considering the fact that your audience has only a limited time to view your poster, if there was one thing you could say on the poster, what would it be? Distill the message. Select a statement, image or diagram that is sure to attract your audience’s attention. This is your 2 second hit. Luckly for you, we’ll be handling all this.
Pamphlet Design
A pamphlet is an unbound booklet (i.e, without a hard cover or binding). It may include a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths (called a leaflet), or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.In order to count as a pamphlet, UNESCO requires a publication [other than a periodical] to have at least five but not more than 48 pages exclusive of the cover pages. A longer item is a book.
Letterhead & Business Card Design
A letterhead acts as a marketing material and gives the opportunity for brand engagement and, apart from anything else; lend credibility to the words on the document. Letterheads represent your company to customers and will typically feature your business’ logo and contact details printed in corporate colors. Occasionally your letterhead design will be the first interaction a customer has had with a particular business, while other times it will be used to reinforce the brand identity. If it’s bland or badly designed the receiver will just toss it out. If it’s elegantly made and well thought out, it can sell yourself without you having to do any talking.
A successful business card is only one element of something much bigger. Its style should be established by a style guide that dictates the color choices, typefaces, spacing, and layout that are intended to express the attitude of the brand. The starting point of any letterhead design is to establish exactly what text will be used within the layout.
Company Name and Logo are crucial elements to include together with all relevant contact details. However, it’s not always necessary to put every last detail on a letterhead. Our idea should be to keep it clean, keep it simple and functional.Leaving out extra information will keep the look of your letterhead clean and readable. You need to ensure that you carefully represent the branding when designing your letterhead.
This isn’t just about the logo, but the choice of color scheme, font, photos, and more.
Business Card Design
Even in today’s technology-focused world, business cards are still an important part of the networking process and a critical branding tool. According to various marketing studies, about 90% of business cards get thrown away within a week. Some reasons include, bland or uninspiring designs, design details that turn off recipients and unnecessary or unrelated images. So how do we create effective designs for our business cards? We’ve got the answer. It ultimately depends on,
(1.) How your market perceives your brand and
(2.) How you want your market to react to it.
The best approach is creating something memorable while keeping the design as simple as possible. The designer should not over saturate a business card with anything other than the necessary information. A business card is the first thing that is given to a potential client. It’s what people hold onto and how they remember your company. There should be a lot of time taken to design the cards. Spend time, make it effective, and remember, this is the first piece of work that will represent your company in most occasions, so its important to make this design matter.The color, wording and texture of a business card has a lot to do with its appeal and its ability to convey your company image.
Additionally, if you’ve got a ready to print PDF file of the business card you would like printed, be sure the width and height are 3.5 inches x 2 inches. If the business card PDF you are submitting to print has a bleed (a color block or image that goes right to the edge of the card) then your file should be sized at 3.7 inches x 2.2 inches, to allow for trimming.
Know the brand and let the card speak for the brand.
Logo Animation & Video Production
The Art of Designing Beautiful Animated Logos: You’ve seen the smart and often beautiful animated corporate logos that open an electrifying presentation, or the interesting header graphics that come to define the brand of a TV show or video production company. Many of them are distinctive and entertaining. You can apply some of these inventive and inspirational animation capability to an average logo design for your client or small-business.Seeing a great movie studio logo animation before the show starts — from 20th Century Fox or Universal Studios, for example – is like seeing a warm-up act.Video animations are compelling.
The intelligent and innovative mix of video cartoon images, drawings and storytelling is so addictive and can speak directly to your target market. Animation solves one of the biggest problem of marketing and that is holding your prospects interest long enough for them to see what you genuinely have to offer.
Depending on the logo design you’re begin with, first of all, you’ll need to decide why you want to animate it and what message you want it to tell. Where will this video clip be used? Will it be an animated icon or avatar for a company’s online presence or website? Are you making an animated title for a video? Or is it for a product or service of a business?
It used to be that only big companies could spare the price of logo animations, but now that every human being and his/her pet owns a youtube or vimeo channel they’re becoming somewhat common. Throwing some effects on your logo text just isn’t going to cut it anymore. If you want to stand out you need to plan your animated logo clip carefully. Almost any flat graphic emblem or picture can be easily animated in either 2D or 3D.
Whatever the case, you want it to pass on a message or cause an emotional response. As you’ve seen in above examples, there are many ways you can creatively animate your existing logo to bring it to life.
