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. When things were booming and buyers were snapping up homes at ever-increasing prices, agents didn’t have to work very hard to bring you a buyer, and sellers didn’t have to work very hard to prepare their property to sell.
All that has changed.
As you’ll read in my special reports, the three elements of pricing, presentation, and marketing carry equal weight. A successful sale hinges on all three being done correctly, and that means both you and your agent must make a greater effort today than in years past.
Proper pricing has become crucial as homeowners compete with banks selling their lender-owned homes. Your agent must stay on top of current sales in order to recommend the correct price for current market conditions.
Then, your agent must work aggressively to make your home listing stand out from the crowd. Because the vast majority of buyers that purchase in the Wood River Valley begin their on the Internet, your home’s “Internet Presence” and online exposure is critical.
It also means marketing directly to buyer agents, and then being the kind of cooperative agent that other agents want to work with.
Having been fortunate enough to represent some of the largest home builders in the Pacific Northwest, I worked directly with some of the best advertising agencies, architectural photographers, interior designers, website gurus, national sales and marketing strategists, etc., and as a result developed a unique set of marketing skills. I also had tremendous success selling properties in previous recessionary type markets (remember when the prime rate hit 21%).
Because real estate agents have to work both harder and smarter, it’s more important than ever to choose an agent wisely. And – it’s more important than ever for homeowners to work cooperatively with their agents to present their homes in the best possible light.
Give me a call at 208.720.6888 – I’ll be glad to sit down with you and explain how we can work together to give your home a “Real Marketing Advantage” over your competition. Of course, there’s no obligation.
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Windermere Real Estate, Sun Valley – Hailey, Idaho @ George Martin, Jr. Associate Broker