Listing Expired – House still unsold? Part 3: What it takes to sell in todays market | Sun Valley Real Estate



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What your prospective buyers see when they drive up in front of your house can actually determine what they will see when they get inside.

That may sound strange, but we humans are strange. There’s no getting away from it. Our brains pick out what we’re expecting to see and often ignore that which we don’t expect.

Thus, when a buyer arrives in front of your house and sees the lawn neatly mowed, the flowerbeds weeded and sporting fresh mulch, and the front door freshly painted, they expects to see “clean, attractive, and well-maintained” when they gets inside. The initial impression of “This is nice” will carry through and they’ll automatically pick out all the “nice” features inside.

On the other hand, if the gate is hanging by one hinge, the fence needs paint, or the light fixture at the front door is full of bugs, they will expect to see – and will see – the same lack of care and maintenance inside. It won’t matter if the interior is freshly painted – they’ll be looking for that leaky faucet or a closet door that doesn’t shut correctly. The things they’ll see will reinforce his initial impression that the house has not been well maintained.

Since you live there, you may not even “see” some of the little details that can turn buyers away. So try to step away and pretend you’re looking at your home through the eyes of a stranger. Look at every part of your yard and the exterior of your house and garage. Are there small maintenance projects you’ve put off? Is the front door dirty? Is the window or door trim beginning to peel? Are the flowerbeds full of weeds? Is the driveway stained with grease?

Before you list the house again, call me. I spend a lot of time listening to buyers’ and can point out things they’ll notice that you might not. Believe it or not this even applies to new homes. Working with builders I would give them written punch lists during various stages of construction that would create better first impressions when prospects viewed the homes for sale.

Today’s market is tough and competition for buyers is fierce. Make sure that when they drive up in front of your house their first impression is “Wow!”

Yours for successful selling,




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Windermere Real Estate, Sun Valley – Hailey, Idaho @ George Martin, Jr. Associate Broker

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