Businesses that have flocked to the online world thrive on their websites’ traffic. So, what can increase traffic to a website? This situation can be likened to buying a t-shirt.
The material and price of the t-shirt are only considered the secondary deciding factors when choosing a product to buy. On the other hand, the design of the shirt is given utmost importance because people get their first impression on something that looks appealing to the eyes.
This can also apply to a company trying to gain Web presence. In this highly competitive market, where eye appeal matters a lot, creating a professional-looking website is very crucial for the success of the business. In order to have the most effective design for a business’ website, the owner needs to invest considerably to get the best results.
Yes, online marketing and e-commerce may give businesses an edge, but only if companies know how to make the most out of available Web tools. For one, this can mean hiring the expertise of a reputable Web designing company. The target audience are the lifeline of any online business.
Small Business Websites
In order to improve traffic, you need to improve the overall look of the website. Adding a personal touch to your site will make visitors feel at home and most comfortable. To achieve this, you need to make unique sales pitches to different visitors rather than generalised ones.
Make customers feel that you are a friend and that you have their best interests at heart. The minute your customers feel this, it will be much easier to convince them that they need whatever it is you are offering them.
Most people do not have the time or patience to read chunks of text. To effectively send out the message across without boring your visitors to death, put relevant graphics, images, videos or animation to convey the message quicker and easier.
You can feature comments and feedback from previous customers, as this can be more convincing to new visitors. This will be most helpful to those customers who are having second thoughts about purchasing your product. You can also attach bonus items to certain products, but make sure that they are in high quality. It should make the visitor feel that the deal is a steal.
However, there are also things that you need to avoid, as these can drive away your visitors. One would be background music, regardless of what the tune may be. This is because visitors may get irritated with the repetitive music and the length of time it takes to load the page because of the music.
Extra large or small fonts are a total no-no if you want your website to attract visitors. You do not want to strain your visitors’ eyes with such extraneous things. Also, do away with pop-up windows. For one, there is already a pop-up blocker so most people will not be able to see what your message on the pop-up window was. This is because people get annoyed with pop-ups.
In this modern age and time, competition has become more intense with the advent of Internet marketing. All types of businesses have flocked to the Web to reach a massive market, not just locally but worldwide, too.
Designing a Website
The most effective thing to attract the larger part of this market is to have an effective online presence. With the many websites today, the design should make the website stand out among the rest.
Here are factors that make a website professional and marketable.
A website that is simple does not necessarily mean dull, nor does a flashy one make it attractive. Choose a design that is simple, streamlined and professional, laid out in a consistent way. When using graphics and images, choose ones that do not clutter the site or make the site difficult to load. It is best to keep in mind that not all consumers have fast broadband Internet so using Flash animations will make the page load longer.
Designate an “About Us” page so visitors can read more about your company. This will give them a hint of how your business came to be and what your vision statement is. Put a clear biography of the company and its owners. Avoid making it too long, as this can bore visitors and drive them away.
Just in case customers want to contact you to confirm their orders or make inquiries, it would be best to put contact information on your site. Have a customer support team readily available to respond to such instances.
It can be an email address, fax or telephone numbers or a snail mail address. The contact page should have a button that will easily take them back to the home page or any other page that customers need to see.
Easy navigation is the most important characteristic of an effective website, but is often overlooked. People do not always have the time to stay long on a certain page to find something that they are looking for.
If people find it difficult to get to the various pages of your site, they will most likely just exit and move on to a competitor’s portal. Links should be working properly, as faulty links can deter customers from coming back to your site.
Just because you have established your own online shop, it does not mean that you are going to profit from such endeavour right then and there. Sometimes, your page visitors will find their visit visually unpleasant and leave sooner than you know it. It is in this case that you are suffering from the consequences of a poorly planned Web design. Do not worry, however, because you still have a chance to amend such faults.
As a guideline, here are some common web design mistakes you might notice in your page. One of the things to look out for in a website is the font design. Check if it suits the overall mood of the page or not.
There are some font styles that do not suit corporate designs, and there are stoical font types that look odd when paired with kiddie themes. Another important to watch out for is the colour schematics.
Do not use loud hues if it so happens that your URL means business and, similarly, avoid plaintive shades when your site is trying to draw in crowds from the younger age groups.
A primary reason many business owners are tapping the potentials of the World Wide Web is their desire to gain bigger profit. However, if your website is not performing as expected and is more of a liability than an asset, you know that something should be done before it leads to your business’ eventual demise. Now, ask yourself— what is it that your page lacks and why customers are not driven into it?
To get the answers to your problem, explore your own site. Does it appeal to you aesthetically? Does it contain killer content in the inner pages that inspires you to see more of it? If you answered negatively to all these questions, it is enough reason for you to seek the assistance of a professional website designer.
Apparently, web design matters that much to your online shop’s success. Why? When you provide a visually compelling surfing experience to end-users, it engages potential buyers and actually convinces them to make the most of what you have to offer. In addition, do not forget to ensure that your domain is navigable and not confusing to explore.
If you want your online shop to be a cut above the rest, your website needs to have a certain attribute that gives it a singular identity throughout the Internet. Indeed, if you want your virtual expansion successful, you have to take note of those qualities. Otherwise, your shop will just be like the hundred other online boutiques, making you lose your chance at getting noticed.
One quality that makes a particular domain successful is its uniqueness. With every end-user visiting dozens of websites in a single day, many will definitely be able to sense that your site appears awfully familiar. In the end, it would be best not to look the same as your competitor, right?
Another characteristic that you would want for your website is its relevance and visual appeal. Aside from posting exceptional write-ups, it would do you good if you come up with a Web design that is visually stunning but not too overwhelming.
In addition, you should also keep an eye on your site’s performance in terms of its ranking in search engines. Why? This is because the most successful URLs and online shops are search engine-friendly and optimised for maximum “searchability.”
There is this notion circulating among small business owners that hosting an exclusive website for their shops is an expensive investment. The issue on cost is probably one reason why they settle with utilising blog sites for their business or approach amateur designers for their cheaper services.
Nevertheless, in the long run, the poorly thought Web design does not fulfill the promise of investment returns. In the process, the site’s owner suffers financial setbacks although it is very minimal. Yet money is not a renewable resource and the amount lost is lost forever.
This is why a serious entrepreneur should consider the services of a professional website design company. A reason why the services of these firms are to be considered is because they understand your business requirements and have a better idea at what design suits your best.
Not only that, they also offer other services which may prove useful in your objective of establishing a solid and strong online presence. Examples of these services include logo designing, social media marketing, brochure promotions, and search engine optimisation.
Website designing can be a lucrative business. As more and more web professionals are hopping into this particular bandwagon, the search for the qualified website designer becomes a tad difficult but not impossible.
Yet the search for the team whom you can entrust the development of your online platform can be made easier by reviewing your own plans at hand. If you encounter one that meets your requirements without having you run short on financial resources, consider then of making a deal. But what really are the factors to consider when looking for the most capable Web developer?
The most basic facet to look into is the price. Have a mental note of your intended budget and if a certain Web designer can provide you a number of services for a fraction of the cost you have initially expected, you have a potential designer right there. In addition, check if the design team offers prospect clients like you with a portfolio of previous projects.
If so, you can definitely infer that they mean business with whatever they do. Finally, check if the company has good customer service relations since communication shall play a pivotal role in the designing process.