You have a brand new website and update it weekly.
You rank high in the search engines, but you’re just not getting the website traffic you want.
So you get on either Google or Bing and you do research on how to attract more attention to your website.
Two patterns surface, the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
What is SEO and SEM and why do I need it?
Looking deeper you find that having this type of knowledge on your side is a strategic tool to attract more customers online.
Whether you decide to optimize your website or market your website, doing a little bit of both will give you the ultimate results.
So what are the differences?
If you’re seasoned or just starting out, doing your research first can help better prepare you when you need to make that next step into hire an SEO or SEM professional.
You may find this method very freeing.
It will decrease your concern of your online presence and open up your staff to more in-house projects.
Optimization and Marketing can be powerful tools for your business.
When gaining recognition online with goals and campaigns you will notice an increase of traffic on your website and a higher ranking on your favorite search engine.
Keep in mind that there are a few disadvantages when targeting organic search results.
For one, AdWords does not guarantee keyword performance, and second it could become pricey when in competition with companies that pay more for exposure.
However, understanding the triumphs for SEO and SEM while still reading the fine print will give anyone successful campaigns.
I’m a Web designer. I’m that guy who loves to sit in front of his computer almost all the time. This is my blog, where I like to do stuff as writing tutorials and share blogger related stuff.
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