Video has become one of the most powerful methods for marketing any business and back in 2018, it was predicted this would become the most used option in the future. However, it has become popular sooner than most of the experts predicted and around 83% of all businesses believe that using videos as a marketing tool is the best way to go. Here are a few of the top reasons that you would want to start using videos in your marketing strategy now.
Top Reasons to Use Videos
If you are thinking about which marketing strategy would be ideal the one thing that you need to ensure you are adding is videos. There is a myriad of reasons that one should use videos, including:
Boosts sales and conversions – If you want to increase the conversions from your traffic and see more sales, then videos for your products is ideal. When the videos have used some businesses saw an increase of around 80% in their sales.
Great ROI – The production of the videos might cost you a bit, but in the end, the money that you are going to make from them will be higher than what you invest. This means that the return on investment when it comes to the videos would be higher than any other type of content.
Trust building – You should make sure that you know that videos are a great way to build trust with your customers. You can show them your personality and who you are rather than attempting to sell them products, which would build a relationship of trust.
Google likes videos – Also, if you are trying to increase your rating the thing you need to know is that Google loves videos. This would increase the total amount of time that the visitors would spend on your site and if you have videos, then your site is more likely to be in the top spots.
Mobile users – There are so many customers these days who use their mobile phones for everything, including researching products and even making their purchases. Mobile users love videos since they are easy to watch on smaller devices and can be watched wherever they are.
Easy to explain – There are going to be some concepts or parts of your product that can be hard to explain when you are writing about them. However, when you are using video you can not only explain to them in your own words, but you can also show them so they understand easier.
Encourages shares on social media – The final thing that you should be thinking about when it comes to marketing and videos is how they will work on social media. The more videos you have the easier they can be shared on the platforms, which can then be shared by customers.
These are all important reasons why using videos in your marketing strategy would be perfect. If you don’t know why you should be doing this, then you should think about it and make sure that you understand how it can help your business.
Marketing is always changing and evolving, which means you need to know what the latest methods are. Videos are extremely popular right now and you would want to think about how this can help you, including by giving you a higher rate of both sales and conversions. Also, it helps to build trust with your customers and you can explain complicated concepts or even products easier through video. This is also a great way to reach all of your target audience members regardless of what type of device they are using, especially those using their mobile phones.