Infinite scroll has been called autopagerize, unpaginate, endless pages. But principally it is pre-fetching content from a Consequent page and adding it directly to the users current page. Infinite Scroll is a popular way to dynamically load fresh content into a site as a user scrolls down through it. The uninterrupted attention a user maintains when more content is provided automatically is at the core of the attraction of the infinite scrolling. The reader will not have to stop to think where to find the next button or which number of pages should come, following an improved attention. In psychosomatic terms, infinite scrolling seems to trigger automatic responses based on interest
