A Small Business Marketing Decision

Back in the day, the YellowPages was where it was at. If you could get noticed in the book, you were sure to get customers calling. When I was doing consulting, I spent a lot of time with the sales team at directory companies. “I heard stories about how small business owners would line-up outside the YP office, waiting to get their ad in the book. Picture black Friday at a Walmart and that is…

"A Small Business Marketing Decision"

5 Growth Hacks to Increase Customer Happiness – And SALES (plus 5 examples)

“Are you willing to experiment and learn more in 3 days then most do in 6 months?”   OK, silly me. Of course you do! The problem (and the solution) lies in your Lean Marketing Funnel…you know, what most people still call “sales funnel”; the one you nudge customers through. What most folks don’t realize is that most companies only focus on traffic and revenue. The problem is that those vanity metrics, in itself, are…

"5 Growth Hacks to Increase Customer Happiness – And SALES (plus 5 examples)"

ETMoney App – Manage your Personal Finance Life with Smartphone

Money management is a necessary thing to start working on after you start earning money. Money is volatile and one needs to allocate and invest it properly in order to retain it for a long time. Have you ever wondered about your skills or regretted that you are not good at managing money or handling your personal finances easily? Then worry not! The Times Internet has re-branded their old Money Manager app “SmartSpends” and launched…

"ETMoney App – Manage your Personal Finance Life with Smartphone"

Instagram Case Study: Pure Michigan Campaign

Pure Michigan Campaign Becomes a Visual Storyteller and Curator Chad Wiebesick, the Director of Social Media and Interactive Marketing for the Michigan Economic Development Corporation, has been using Instagram to grow awareness for the Pure Michigan #PureMichigan brand since July of 2012.  While they were not an early adopter of Instagram, Pure Michigan has successfully used Instagram to drive awareness, build followers and reach influencers. Background in Tourism The goal of the Pure Michigan (michigan.org)…

"Instagram Case Study: Pure Michigan Campaign"

10 Best iPad Ideas for Your Library

Since its 2010 release, attitudes about the iPad have undergone a radical change. Once mocked by techies for being both frivolous and having a silly name, the device has since become nearly ubiquitous in coffee shops, schools, airports and businesses across the nation. Why? Because in many ways, the iPad actually did live up to the hype. It’s easy to use (even for little kids), intuitive, lightweight and generally a highly versatile tool adaptable everywhere,…

"10 Best iPad Ideas for Your Library"