Why Digital Marketing in Education is the NEXT BIG THING?

Gone are those days when you had to spend a great deal of time standing in queues to get the application form, brochure, admission details and in-depth details of the Degree Programs available at the college of your choice. With rapid digitization of marketing in the Education sector, all these hustle-bustle can be avoided. This also provides added advantages like Universities/ Colleges giving you more in-depth and panegyric details of their institutes for comparison of…

"Why Digital Marketing in Education is the NEXT BIG THING?"

3 Rules: How to Get a High Click Through Rate

You see display ads on many websites. Have you ever wondered how advertisers measure if the ad is successful or not?  And on what factors will the success of the ad depends? Click through rate(CTR) is a way of measuring the success of a display ad besides the fundamental impressions. So what is CTR? It is the ratio of number of clicks on an ad and the number of impressions expressed as a percentage. What…

"3 Rules: How to Get a High Click Through Rate"

The Guide To Creative Thinking

Learning to Recognize Our Personal Creativity Are aloof artists the only people who are creative?  In my experience, many of us think so. Its easy to think of creative people as those who wear unusual clothes, sport a daring haircut or weird glasses as being creative. Society, it seems, grants a special permission to people who clearly appear to be “creative.” Can  we “normal” people ever hope to achieve the level of creative genius that…

"The Guide To Creative Thinking"

Put Yourself In Motion to Spur Creativity

In an earlier post, I chided: “So you have big plans?  No matter how big your dreams, you have to begin marching toward them, one step at a time.  Each small step gets you that much closer.  With each step, there is the the opportunity to learn something new, to re-evaluate, to meet new people, to try something different.  Keep taking those steps, and eventually you’ll arrive some place interesting.  It may not be where…

"Put Yourself In Motion to Spur Creativity"

Choosing a Name for Your Food Blog

Launching your own food blog can be a challenging process if you don’t know where to begin. From blogging platforms to advertising and content issues, you might not know what options you have, or why you should choose them. This Series of blogging guides for beginners takes you through each of the decisions you will have to make before starting your own blog.  Choosing a Blog Name Your blog name is more important than you…

"Choosing a Name for Your Food Blog"