“If you had to identify, in one word, the reason the human race will never achieve it’s full potential, that word would be ‘meetings.’” – Dave Barry WHAT NEVER TO DO IN A MEETING There’s no getting around it. If you’re doing anything in right in your career, you’ll have to go to a few meetings. You may even have to call a few meetings. You may EVEN have to be the one who runs the show.…
"Toxic Meetings (And How to Avoid Them)"Author: Hashim
Do you believe in magic? Marketers tend to. They are suckers for miracle cures – and here’s why. We all know our customers are lazy. That’s why the words “quick” and “easy” always increase readership of any headline. Show them how they can do something – lose weight, learn a language – with less effort, and you probably have a winning proposition. You must package it well, though – preferably with an impressive name. So…
"Is CRM Marketing Strategy Right For You? A 15-Minute Quiz"
When genuine passion moves you, say what you’ve got to say, and say it hot. – D.H. Lawrence Who doesn’t want to be the one at the party, telling the story nobody can resist? Even better, how about telling the story you know everybody will repeat tomorrow? It’s a great feeling, when it happens. And I’ve just started reading a book that might help you make sure it happens more often. It’s called “Made to…
"How To Make Readers Love Your Ideas"
We didn’t even declare to each other that we were racing home from my parents’ house, but when I took a strategic “shortcut” my wife must have known it was on. She caught up to me on the highway and passed me when I picked the wrong lane of cars at the traffic light. Three blocks from the house, we were stopped again for a traffic light, “Daddy! Don’t let Mom beat us!” Even worse…
"Be The Best Loser You Can Be"
You, you sophisticated thing, are not the kind of person who appreciates being sold to. Or at least, feeling as if you are being sold to, even when common sense tells you that you are. Content marketing, like sincere love notes scattered about, is seduction If at first glance an offer appears irresistible, it doesn’t take you long to figure out if some dude or some thing is not your type. You can spot a bull…
"How to Capture the Heart of the Luxury Traveler"