Okay, last time we talked about a principle tenet of copywriting: your job isn’t to make someone do something…you job is to make them WANT to do it. I also promised you I’d tell you how. So here’s a secret: People don’t make rational decisions; they make emotional decisions and rationalize them. That’s not meant critically…its a simple truth (and I admit I’m right in there with everyone else). For the vast majority of decisions,…
"Persuasion 101 – Part II: The Anatomy of a Decision"Author: Hashim
This week I have the pleasure of producing an invitation email to send to some of the countries most powerful people. Chief execs, directors, heads of IT etc. This has to be, the toughest crowd to date. Their time is precious, with many emails being viewed on their iphone or simply by their secretary without getting any further. The content needs to be direct and to the point as they can sense waffle and sales…
"Best Tips on Writing Effective Emails to CEO’s & Directors"
Picture this: your business has an amazing product, which solves an actual problem but you don’t have an active online voice? You probably heard this one a couple of times, whether it’s someone in a suit or from a startup. And of course, it sounds silly and it takes so danged long to build up a fan base. Meanwhile, I’ve got a couple of fast ways you can improve your online presence immediately whether you…
"The Science Rockstars School of Tweeting With Persuasion"
Have you been wondering what are some of the best online businesses that you can start online? Being a website entrepreneur is one of the most rewarding but challenging experience you can ever achieve. However, there’s so much information out there that shows you how to make money online. In the final analysis, the question remains: so is it possible to earn money online? Of course it is! I’ve certainly done it many times over. I’m sure…
"The Top 10 Best Online Businesses You Can Start Today"
If you’ve always thought about being an entrepreneur or simply wondered what it is like, then you’ve reached the right place. In this post, I’ll explain to you what it’s like being or becoming an entrepreneur from my own personal experience. My Personal Story Of What It’s Like Being An Entrepreneur and How It’s Changed My Life Forever I started off on the usual path. My parents told me to go to school and get…
"What Is Life Like Being An Entrepreneur : A Personal Journey"