Now That You Know Become a Doer – Take Action!
As the summer seasons winds down to an end here in northern hemisphere it’s time to look forward and develop a plan for growing your business.
For weeks I’ve been giving you my all-time best marketing tips and reminding you of the basic marketing fundamentals that will grow and sustain your business, and now it’s time for you to “ Become A Doer & Take Action”.
But, let me be blunt.
I’m not talking about setting a “pie-in-the-sky” goal that will fill you with joy and then letting it get lost in the shuffle or buried under a pile of stuff on your desk.
I’m talking about developing solid plan of action to promote tour business for the next 12 to 18 months and putting into a system that will keep you accountable for meeting your goal.
Sound good?
Here are the five steps:
1 – This step will make you completely accountable for reaching your goal. If you skip it, you’ll be in the same place you are right now in a year. So, here we go…
Get out your calendar (right now) and schedule a two to three hour block of time (within the next 2 weeks) to focus on developing your marketing strategy for 2012. Title it: 2021 Marketing Strategy
2 – During this first session, determine what strategies (online, offline or both) your will expand and implement in the next 12 to 18 months. Be as detailed as possible and identify what you will continue to do, what you will eliminate from your current plan and also identify the new strategies you will put into place. Include in this session your budget however do not worry about the implementation timeline.
3 – Schedule another two to three hours block of time (within the next 2 weeks) to develop the implementation plan for your 2001 marketing strategy.
4 – During this second session, the first thing you’ll do is determine the milestones and projected completion dates for each item in your strategy. Next, get your calendar back out and enter the specific actionable tasks which need to take place each week in order for you to achieve your goal. This could be items which need to be worked on daily, weekly or just a couple of times a week.
Whether you plan to do all the work yourself, or outsource it, get the tasks and milestones it into your calendar. This will help you hold yourself accountable and actually drive you to get things done.
Note: Make sure your delivery dates are attainable, even if this means changing the projected end date. You don’t want develop a plan you have no chance of fulfilling. Be reasonable without being too aggressive. Remember your goal here is to grow your business and make is sustainable, not burn yourself out and make matters worse.
5 – Follow the plan. What you’ve done is set an attainable goal. You now know exactly hat needs to be done and when it has to be completed. Simply follow the plan, one day at a time, and you’ll be on your way!
As always, I welcome your comments and feedback – please click the Leave a comment link below to share your thoughts.
